December 2025: SEO & Growth Snapshot
A Strategic Overview of Our SEO Efforts and Achievements
This report details the comprehensive SEO work performed on Goddiva.co.uk in December 2025, highlighting key performance metrics and strategic next steps.
Executive Summary: Key Achievements
Organic Search delivered a robust £37k+ in revenue during December, maintaining transaction stability while the visibility baseline adjusted for the post-peak period.
Organic Transactions
423 (GA4)
Visibility Change (Semrush)
6.63% (-1.85%)
Organic Search Revenue
£37,189.55
Google Search Console Performance (Dec vs Nov)
Search Console data reflects the post-peak seasonal correction, while maintaining positions for core seasonal terms.
Total Clicks
32.2K
vs 56K (Nov)
Total Impressions
4.36M
vs 5.06M (Nov)
Average CTR
0.7%
vs 1.1% (Nov)
Average Position
20.0
vs 13.3 (Nov)
Core Performance Metrics (Dec 01 - 31)
Semrush positioning
- Visibility: 6.63% (-1.85%)
- Est. Traffic: 736.88 (-180)
- Avg. Position: 55.96 (↑ 0.83)
- Improved KWs: 46
- Declined KWs: 129
User Acquisition (New Users)
- Total New Users: 97,947
- Organic Search: 23,598 (-39%)
- Organic Revenue: £37,189.55
- Transactions: 483
- Engagement Rate: 87.48%
Organic Traffic comparison
- Active Users: 45,338 (-19%)
- Sessions: 65,301 (-54%)
- Engaged Sess: 58,067 (-40%)
- REV. SESSIONS VALUE: £39,316.00
Revenue Breakdown
- Total Revenue: £232,086.39
- Direct Revenue: £80,618.57
- Organic Search: £37,189.55
- Referral: £40,853.52
- Paid Search: £17,839.11
Top Improved Pages (by Estimated Traffic)
Strategic collections like Black Tie and Royal Blue dresses saw significant organic growth in December.
| URL | Keywords | Avg. Position | Est. Traffic | Traffic Diff |
|---|---|---|---|---|
| https://goddiva.co.uk/collections/black-tie-dresses | 7 | 1.86 (↑ 0.89) | 183.98 | +54.75 |
| https://goddiva.co.uk/collections/dresses/royalblue | 2 | 1.50 (↓ 0.50) | 25.49 | +18.33 |
| https://goddiva.co.uk/collections/maxi-dresses/black | 1 | 12.00 (↑ 88.00) | 7.40 | +7.40 |
| https://goddiva.co.uk/collections/wedding-guest-dresses/navy | 2 | 7.50 (↑ 92.50) | 6.08 | +6.08 |
| https://goddiva.co.uk/collections/party-dresses | 8 | 30.63 (↑ 4.17) | 25.61 | +5.92 |
Top Declined Pages (by Estimated Traffic)
Pages that saw a decrease in traffic, warranting seasonal content and technical review.
| URL | Keywords | Avg. Position | Est. Traffic | Traffic Diff |
|---|---|---|---|---|
| https://goddiva.co.uk/collections/prom-dresses | 11 | 13.64 (↓ 1.94) | 82.22 | -73.58 |
| https://goddiva.co.uk/collections/emerald-green-dresses | 1 | 2.00 (↓ 1.00) | 27.50 | -52.58 |
| https://goddiva.co.uk/collections/ball-gowns | 6 | 3.00 (↓ 1.33) | 65.14 | -46.03 |
| https://goddiva.co.uk/collections/chiffon-dresses | 4 | 10.25 (↓ 1.75) | 24.64 | -18.66 |
| https://goddiva.co.uk/collections/royal-blue-dresses | 2 | 28.00 (↓ 10.33) | 4.12 | -18.38 |
Keyword Ranking & Content Performance
Our content optimization efforts are securing stronger positions, especially in the Top 10 rankings.
Top 24 Improved Top 10 Keywords: (Rank 1-10)
| Keyword | Rank | Change | Volume |
|---|---|---|---|
| dress for black tie event women | 1 | +2 | 2,400 |
| formal black tie gowns | 1 | +2 | 210 |
| navy wedding guest dress | 7 | +93 | 3,600 |
| ladies dresses for over 50 uk | 5 | +4 | 210 |
| prom dress uk | 5 | +4 | 1,900 |
| blue wedding guest dress | 9 | +91 | 2,400 |
| evening dress | 9 | +91 | 12,100 |
| black tie dress | 2 | +1 | 12,100 |
| black tie dresses | 2 | +1 | 18,100 |
| black tie event dresses | 2 | +1 | 4,400 |
| plus size black tie dresses | 2 | +1 | 880 |
| evening dresses | 5 | +2 | 18,100 |
| navy dress for wedding | 8 | +6 | 1,300 |
| burgundy dress for women | 10 | +90 | 2,400 |
| cocktail dresses | 10 | +90 | 12,100 |
| green wedding guest dress | 10 | +90 | 5,400 |
| party dress for women | 10 | +90 | 3,600 |
| pink wedding guest dress | 10 | +90 | 5,400 |
| black evening dress | 10 | +34 | 5,400 |
| champagne dresses | 6 | +1 | 720 |
| bridesmaid dresses | 5 | +1 | 60,500 |
| champagne dress | 9 | +1 | 3,600 |
| chiffon dresses | 9 | +1 | 1,000 |
| ladies evening dresses | 9 | +1 | 1,600 |
Top 16 Decreased Top 10 Keywords: (Rank 1-10)
| Keyword | Rank | Drop | Volume |
|---|---|---|---|
| prom dresses | 10 | -1 | 60,500 |
| prom dress | 9 | -5 | 22,200 |
| prom dresses uk | - | -90 | 12,100 |
| purple dress | - | -94 | 9,900 |
| evening dresses uk | - | -98 | 8,100 |
| ball gown | 5 | -2 | 6,600 |
| emerald green dress | 2 | -1 | 6,600 |
| womens evening wear dresses | 14 | -7 | 6,600 |
| chiffon dress | 11 | -9 | 5,400 |
| ball gown dresses | 6 | -3 | 3,600 |
| black wedding guest dress | - | -96 | 3,600 |
| ball gowns | 2 | -1 | 2,900 |
| cocktail dresses uk | 6 | -4 | 2,900 |
| gold dress for women | 4 | -2 | 2,900 |
| maternity occasion dresses | 9 | -7 | 2,900 |
| purple dresses | 4 | -1 | 2,400 |
Top Competitors by Visibility (Dec vs Nov)
Competitor visibility saw strong decreases across the board post-peak season, while Goddiva maintained a stable market presence relative to top domain peers.
| Domain | Visibility (Dec) | Change (M/M) |
|---|---|---|
| asos.com | 22.38% | -4.13% |
| quizclothing.co.uk | 18.71% | -0.81% |
| next.co.uk | 13.77% | -2.79% |
| clubllondon.com | 10.37% | +0.72% |
| goddiva.co.uk | 5.96% | -1.66 |
Website Category Backlink Status (January 2026 update)
| Category | RD | TB | Live | Lost | New | DA | PA | Spam% |
|---|---|---|---|---|---|---|---|---|
| Wedding Guest Dresses | 15 | 32 | 29 | 2 | 0 | 59 | 44 | 1 |
| Bridesmaids Dresses | 43 | 149 | 92 | 57 | 0 | 59 | 39 | 1 |
| Sequin Dresses | 59 | 113 | 107 | 6 | 0 | 59 | 46 | 1 |
| Evening Dresses | 28 | 78 | 60 | 18 | 0 | 59 | 45 | 1 |
| Plus Size Dresses | 20 | 30 | 26 | 4 | 0 | 59 | 45 | 1 |
| Look Lab Collection | 1 | 1 | 0 | 1 | 0 | 59 | 33 | 0 |
| Co-ords & Sets | 0 | 0 | 0 | 0 | 0 | 59 | 33 | 0 |
| Maxi Dresses | 26 | 62 | 59 | 3 | 0 | 59 | 44 | 1 |
| Summer Dresses | 14 | 63 | 37 | 26 | 0 | 59 | 41 | 1 |
| Prom Dresses | 19 | 28 | 24 | 4 | 0 | 59 | 44 | 1 |
| Dresses with Pockets | 37 | 106 | 103 | 3 | 0 | 59 | 31 | 1 |
| Party Dresses | 37 | 106 | 103 | 3 | 0 | 59 | 43 | 1 |
| Black Dress | 22 | 30 | 29 | 1 | 0 | 59 | 42 | 1 |
| Midi Dresses | 11 | 22 | 15 | 7 | 0 | 59 | 41 | 1 |
| Cocktail Dresses | 14 | 17 | 17 | 0 | 0 | 59 | 41 | 0 |
| Women's Shoes | 5 | 24 | 24 | 0 | 0 | 59 | 32 | 0 |
| Women's Dresses | 12 | 503 | 501 | 2 | 0 | 59 | 42 | 1 |
| Black Tie Dresses | 6 | 7 | 6 | 1 | 0 | 59 | 37 | 0 |
| Ball Gown Dresses | 4 | 8 | 5 | 3 | 0 | 59 | 34 | 0 |
| Gold Dresses | 3 | 3 | 3 | 0 | 0 | 59 | 40 | 0 |
| Burgundy Dresses | 0 | 0 | 0 | 0 | 0 | 59 | 31 | 0 |
| Ladies Over 50's | 3 | 7 | 5 | 2 | 0 | 59 | 34 | 1 |
| Emerald Green Dresses | 4 | 4 | 4 | 0 | 0 | 59 | 30 | 1 |
| Champagne Dresses | 4 | 4 | 3 | 1 | 0 | 59 | 36 | 1 |
| Navy Dresses | 8 | 17 | 11 | 6 | 0 | 59 | 41 | 1 |
| Royal Blue Dresses | 2 | 3 | 0 | 3 | 0 | 59 | 35 | 1 |
| Purple Dresses | 2 | 2 | 0 | 2 | 0 | 59 | 37 | 1 |
| Chiffon & Mesh | 6 | 7 | 5 | 2 | 0 | 59 | 40 | 1 |
| Goddiva Sale | 0 | 0 | 0 | 0 | 0 | 59 | 40 | 1 |
| Mother Of The Bride | 4 | 20 | 2 | 18 | 0 | 59 | 40 | 1 |
| Lace & Embroidered | 0 | 0 | 0 | 0 | 0 | 59 | 36 | 1 |
| Velvet Dresses | 4 | 7 | 3 | 4 | 0 | 59 | 37 | 1 |
| Satin Dresses | 0 | 0 | 0 | 0 | 0 | 59 | 33 | 1 |
| Floral Dresses | 4 | 8 | 5 | 3 | 0 | 59 | 36 | 1 |
| Little Black Dresses | 13 | 16 | 15 | 1 | 0 | 59 | 40 | 1 |
| Corset Dresses | 0 | 0 | 0 | 0 | 0 | 59 | 30 | 1 |
| Bodycon Dresses | 1 | 1 | 0 | 1 | 0 | 59 | 36 | 1 |
Note: RD = Referring Domains, TB = Total Backlinks. January 2026 data capture.
What We Did in December (Completed Tasks)
Category Content Production (New & High Priority)
- Mother Of The Bride Dresses
- Lace & Embroidered Dresses
- Velvet Dresses
- Satin Dresses
- Floral Dresses
- Little Black Dresses
- Corset Dresses
- Bodycon Dresses
Task: On-page analysis, SEO content creation (Titles, Metas, H1-H2, Body text, FAQs).
Category Optimization & Maintenance
- Core Optimization: Review and re-analysis of Bridesmaids, Sequin, Evening, and Party Dresses categories.
- Existing Blogs: Prepared guide and optimized existing blog content for better link equity.
- Keyword Health: Monitoring rankings, identifying cannibalization, and tracking Top 10 stability.
Technical & Link Building
- Audits: Weekly SEMrush audits and priority technical issue resolution.
- Link Building: Competitor opportunity identification, toxic link review, and outreach research for category collection sites.
- Reporting: Compiled performance reports across GA4, GSC, and Semrush.
The December report reflects a decrease in organic revenue and transaction volume compared to the previous month's peak, primarily due to the seasonal holiday shifts and overall visibility fluctuations. Our primary focus for January is to address the root causes of these visibility factors and leverage the high-value keyword improvements recorded this month to ensure a strong recovery in January and the upcoming months.
If you have any questions or would like to discuss a specific point in more detail, please don't hesitate to ask. We're happy to provide more insights and tailor our strategy to meet your goals.